Fashion and textiles influence our daily lives, from our clothes to the textiles in our living spaces. Our mission is to ensure the materials used in these products are sustainable, genuine, and crafted from the finest wool.

Today, many of the materials in the fashion and textile sector, such as cotton, wool, viscose, and pashmina, originate from agriculture or forests or are derived from fossil fuels. These sources are critical to focusing on in the effort to curb global warming and lessen the severe effects of climate change.


Our efforts are directed towards managing how these resources are cultivated, obtained, and extracted from the the finest sources like goat, sheep, rabbit, camel and other natural sources. This aspect of the supply chain, known as Tier 4, contributes to 24% of the industry’s carbon footprint. 

Ultimately, we envision a regenerative global fashion and textile industry that contributes more to our planet than it takes. To this end, we operate an in-house testing lab and collaborate with third-party organizations to ensure the highest standards of authenticity, particularly for pashmina wool.

We are developing a reliable certification for the purchase of Pashmina.

 

We are in the process of establishing a reputable certification program designed explicitly for Pashmina. This initiative aims to instill confidence and trust among consumers and retailers, ensuring Pashmina products’ authenticity, quality, and ethical sourcing. We are dedicated to promoting transparency and sustainability in the Pashmina industry by setting stringent standards and conducting thorough verification processes. This certification will serve as a seal of approval, indicating that the Pashmina has met high standards of production and ethical practices, thus guiding consumers towards making informed and responsible choices when purchasing this luxurious material.